Senior Performance Marketing Strategist

About the job

Job Title: Senior Performance Marketing Strategist Location: Koregaon Park, Pune Company: Palmonas Experience: 4-5 years in Paid Marketing About Palmonas Palmonas is a fast-growing D2C jewelry brand redefining modern demi-fine jewelry for today’s generation. We combine creativity, craftsmanship, and performance-driven marketing to scale our digital presence and deliver exceptional brand experiences. Role Overview: We are looking for a Senior Performance Marketing Strategist to lead our paid acquisition strategy across digital channels. The role demands a growth-driven mindset with deep expertise in multi-channel paid marketing — including Meta, Google, YouTube, Pinterest, Snapchat, Programmatic, OTT, and Affiliate channels. The ideal candidate will combine analytical acumen with creative strategy to scale revenue, optimize CAC/ROAS, and drive brand growth across digital touchpoints. Key Responsibilities: 1. Strategy & Planning - • Design and execute end-to-end paid marketing strategies aligned with business goals. • Develop scalable acquisition funnels across platforms — from awareness to conversion. • Forecast budgets, allocate spends across channels, and ensure ROI optimization. • Identify new growth opportunities through emerging platforms and audience segments. 2. Channel Management • Lead performance campaigns across Meta (Facebook, Instagram), Google (Search, Display, Shopping, YouTube), Affiliates, OTT, Programmatic, Pinterest, and Snapchat. • Manage affiliate and partnership networks to scale incremental traffic and sales. • Collaborate with creative, content, and product teams to align messaging and optimize ad creatives. 3. Optimization & Analytics • Track, analyze, and interpret campaign data to drive actionable insights. • Continuously test ad formats, audiences, and creatives to improve CAC and ROAS. • Use tools like Google Analytics, AppsFlyer, GA4, and Meta Ads Manager for performance reporting. • Build robust dashboards and performance trackers for leadership visibility. 4. Team Leadership • Mentor and guide junior performance marketers and interns. • Foster a culture of experimentation, learning, and performance accountability. • Partner cross-functionally with brand, design, and tech teams for seamless execution. Requirements: • Bachelor’s or Master’s degree in Marketing, Business, or related field. • 4–5 years of hands-on experience in paid performance marketing (preferably in D2C or e-commerce). • Proven track record of managing large-scale campaigns and multi-channel budgets. • Strong command of analytics, attribution models, and conversion rate optimization. • Experience with tools like Google Ads, Meta Ads Manager, DV360, Pinterest Ads, Snapchat Ads, Shopify and affiliate platforms. • Exceptional analytical, communication, and leadership skills. Good to Have: • Experience in the fashion, lifestyle, or jewelry category. • Exposure to influencer-led performance campaigns and retention funnels (CRM, remarketing). • Knowledge of marketing automation and AI-led performance optimization tools. Office No 501/502/503/504/505(A), 5th Floor, Verdant 84, Plot 1, Lane Z,Koregaon Park Annexe, Mundhwa, Pune, Maharashtra 411036. Website: - www.palmonas.com. Email Id: - hr@palmonas.com

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field
• 4–5 years of hands-on experience in paid performance marketing

About the company

Palmonas is an emerging D2C brand reimagining modern demi-fine jewelry. The company combines creativity with data-driven performance marketing, aiming to elevate its digital presence and create exceptional brand experiences.