Senior Principal Product Marketing Specialist

About the job

Continue to make an impact with a company that is pushing the boundaries of what is possible. At NTT DATA, we are renowned for our technical excellence, leading innovations, and making a difference for our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can continue to grow, belong, and thrive. Your career here is about believing in yourself and seizing new opportunities and challenges. It’s about expanding your skills and expertise in your current role and preparing yourself for future advancements. That’s why we encourage you to take every opportunity to further your career within our great global team. Grow Your Career with NTT DATA. The Senior Principal Product Marketing Specialist will be responsible for driving content marketing strategy, messaging, and communications for an assigned product/service offering to position NTT DATA as a partner of choice and drive growth for the business. The marketer will work with the Offering leaders to develop the Marketing & Communications materials strategy and collaborate with the regional business and marketing teams on marketing campaigns. Key Responsibilities: • Craft business goals aligned marketing plan for the assigned product/service offering • Develop messaging and positioning for the product/service offering to drive competitive differentiation • Collaborate with offering leaders to create high quality, impactful marketing and communications content including service overview presentations, battlecards, success stories, point of view papers, blogs, newsletters, social promotions, video storyboards, sales enablement and more • Simplify the technical positioning of the product/service into key market messages and sales tools prior to the launch of a new product/service. • Develop digital content for the global and regional websites aligned to the product/service positioning • Work with the regional business leaders to determine the appropriate marketing programs to build the sales pipeline for the assigned service/product • Influence the development of marketing programs, initiatives and campaigns to drive awareness, interest and demand for the product. • Develop appropriate targeted messages to drive service and solution positioning, increase sales and enhance market share. • Monitor and improve marketing's content/asset life cycle. • Evaluate and adjust marketing, branding and communications strategies to respond to changing market trends and competitive dynamics. • Track and monitor the success of the program on a scorecard or dashboard that reflects the associated metrics.

Requirements

• Marketing Strategy
• Content Marketing
• B2B Sales
• Digital Marketing

Qualifications

• Post Graduate degree in Marketing
• Communications
• Advertising

Preferred Technologies

• Marketing Strategy
• Content Marketing
• B2B Sales
• Digital Marketing

About the company

NTT DATA is known for its technical excellence and innovative solutions. They embrace diversity and aim to provide a culture where individuals can grow and thrive.