Senior Product Designer

About the job

What You’ll Do- • Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization • Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates) • Lead experimentation through design—create A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements • Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms • Translate growth insights into design solutions—turn user behavior data, cohort analyses, and business requirements into high-impact user experiences • Design scalable growth systems—create templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives • Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics • Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations • Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking Growth-Specific Focus Areas: • User acquisition and conversion optimization • Onboarding and activation experience design • Subscription and monetization flow optimization • Retention and re-engagement campaign design • Referral and viral growth mechanism design • Personalization and recommendation interface design Ideal Candidate • Masters/Bachelor's from premier institutions (IIT, BITS, NID) • 3-7 years of full-stack product design experience with proven growth impact • Strong portfolio demonstrating conversion optimization and growth-focused design solutions • Experience with growth experimentation, A/B testing, and data-informed design decisions • Proficiency in Figma, prototyping tools, analytics platforms, and growth measurement tools • Understanding of subscription business models, pricing psychology, and monetization strategies • Experience designing for both web and mobile platforms at scale • Strong analytical mindset with ability to translate business metrics into design solutions • Knowledge of user acquisition channels and performance marketing touchpoints