Senior Product Manager

About the job

Principal Tasks & Responsibilities: • Ensuring that the brand gets the highest visibility among competitors through marketing activity. • Scanning the competitor landscape to identify opportunities for new product launches & line extensions. • Making promotional inputs as per brand requirement. • Providing training to field staff on a periodic basis. • Understand the competitor landscape through research data. • Development of Brand Development Strategy. • Setting timelines, milestones, and monitoring mechanisms. • Liaison with production & supply chain department to ensure availability of stocks. • Training of sales force for implementation of promotional strategy. • Interaction with colleagues and key customers. • Monitoring of Marketing Information System. • Co-ordination with Supply Chain and Purchase of promo-tools.

Requirements

• Marketing Strategy
• Brand Management
• Customer Segmentation
• Training

Preferred Technologies

• Marketing Strategy
• Brand Management
• Customer Segmentation
• Training

About the company

Cadila Pharmaceuticals is a leading pharmaceutical company dedicated to improving healthcare through innovative medicines and therapies.