Senior Product Strategist & Growth Lead

About the job

ROLE OVERVIEW We are building a high-growth consumer technology platform with a clear mandate: acquire 1,00,000+ active users within the first 6 months of launch. This role is not advisory, theoretical, or support-based. We are hiring a battle-tested Product & Growth Leader who has personally built, scaled, and owned user acquisition at scale — not someone who has only supported or consulted. You will own the entire growth engine end-to-end: team building → product strategy → go-to-market → acquisition of 10 Lakh+ Users → retention → scale. This role carries real accountability, high ownership, and leadership authority. WHO SHOULD APPLY You are the right fit if you: • Have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch • Have led growth or product teams in high-velocity environments • Are deeply analytical yet execution-focused • Are comfortable being accountable for numbers, not just strategy • Can operate independently with minimal hand-holding • Have experience in marketplaces, fintech, edtech, healthtech, or consumer internet WHO SHOULD NOT APPLY • Professionals without hands-on scaling experience • Consultants who only advise but don’t execute • Candidates uncomfortable with aggressive targets • People who avoid accountability or decision-making • Those seeking a “stable corporate role” rather than a high-growth challenge CORE RESPONSIBILITIES 1️⃣ Product & Growth Strategy Ownership • Own the complete product roadmap aligned with aggressive user acquisition goals. • Define clear north-star metrics, activation funnels, and retention loops. • Design product experiences that directly drive installs, activation, and repeat usage. • Convert user insights into scalable product improvements. 2️⃣ User Acquisition & Growth Execution • Design and execute a data-backed growth strategy to acquire 1,00,000+ users within 6 months. • Lead multi-channel acquisition (performance marketing, organic growth, referrals, partnerships). • Identify and unlock scalable growth loops. • Optimize onboarding funnels for conversion and retention. 3️⃣ Market & Consumer Intelligence • Deeply understand Indian consumer behavior, psychology, and price sensitivity. • Conduct continuous competitor and category analysis. • Identify white spaces and opportunities to outmaneuver competitors. 4️⃣ Leadership & Team Building • Build and lead a high-performance growth and product team. • Hire, mentor, and manage cross-functional talent (product, marketing, analytics). • Set execution cadence, KPIs, and accountability frameworks. 5️⃣ Strategic Execution & Accountability • Own KPIs such as: • Monthly active users (MAU) • Cost per acquisition (CPA) • Retention cohorts • Activation rates • Make data-backed decisions weekly. • Report directly to founders with measurable progress. 6-MONTH DELIVERABLES (NON-NEGOTIABLE) Within 30 Days • Clear product & growth roadmap • Defined ICPs, personas, and acquisition channels • Early traction metrics & benchmarks • Build a solid team of people who don't just talk, but also deliver results. Within 60-90 Days • Stable growth engine in place • Clear funnel optimization • First 25–40K quality users acquired • Proven 1k-5k INR purchase per user. Within 6 Months • 100,000+ verified users onboarded • Predictable acquisition system • Proven 1k-5k INR purchase per user. • Strong retention & engagement metrics • Clear path to scale beyond 5–10x Within 1 Year • Stable Consumer Retention of at least 75% users (data backed) • Close to achieving 10 Lakh+ Active Users within 11 months. • Proven 1k-5k INR purchase per user. WHAT YOU GET • Leadership in a high-growth consumer brand, with immense opportunity for growth to senior executive roles within 2 years of employment • Direct impact on product, users, and revenue • Competitive compensation + performance-linked upside • Opportunity to build a category-defining platform HOW TO APPLY Mail your CV + a short case note answering: Which product have you helped scale to 1L+ users, and how did you do it? • Only candidates with demonstrable scale experience will be considered. • Apply at info@pickd.in with Subject as "PICKD x Product Lead 03" with your CV and Case Note of : Which product have you helped scale to 1L+ users, and how did you do it?