Senior Program Manager – Channel Expansion & Sales Planning

About the job

Job Title: Senior Program Manager – Channel Expansion & Sales Planning (Dealer Network) Grade: G4 Company: FarmRobo Technologies Private Limited (Robotics) Location: Hyderabad (travel across India as needed) Reporting to: Founder & CEO Experience: 5–7 years Education: MBA preferred (Top-15 preferred, not mandatory) CTC: INR 16–18 LPA (can grow as the company grows) Role Type: Full-time | Execution-first | Sales + PMO hybrid Role Summary: FarmRobo is a robotics company scaling real-world robotic systems. We are hiring a Senior Program Manager to run the execution engine for our dealer network expansion and to build the sales planning cadence that will eventually cover both dealer-led and direct/individual sales. This is not a strategy role. This is cadence, follow-through, and closure: pipeline discipline, dealer activation, first revenue, and reporting systems leaders can trust. Prior product sales exposure is mandatory (field sales / channel sales / sales operations in a product business). (Internal program label: CO/MCO network.) What success looks like: · 0–90 days: Dealers activated and first revenue delivered; clean pipeline tracker; weekly cadence adopted · 3–12 months: Sales planning system in place (forecasting, pipeline coverage, conversion tracking) across dealer + direct sales Key Responsibilities: • Dealer Network Expansion (Primary): Own the dealer pipeline end-to-end: qualification, evaluation, onboarding, activation and performance tracking. • Maintain a single source of truth: dealer pipeline tracker, stages, aging, readiness checklist, activation SLAs. • Drive cross-functional closure (Sales, Service, Finance, Ops): training, demo readiness, pricing/offer docs, service handoff, collections hygiene. • Run the weekly operating rhythm (WBR): stage hygiene, blockers, owners, due dates, escalations and closure. • Execution PMO (Cadence + Closure): chase actions, unblock dependencies, and escalate early with crisp context and a recommended next step. • Sales Planning (Build the System): forecasting hygiene, funnel math, pipeline coverage reporting; identify leakage and drive execution fixes (not decks). • Create short, decision-ready weekly notes: what moved, what’s stuck, what needs leadership call, and next week’s plan. 90-day Scorecard (Non-negotiable) • # Dealers activated • First revenue via activated dealers • Pipeline hygiene: stage aging visibility, weekly cadence discipline, and closure rate on actions Candidate Profile (Must Have) • Mandatory sales exposure: 5–7 years in B2B product sales / channel sales / sales operations with direct ownership of pipeline cadence and closures. • Preferred domains: Farm Equipment/Machinery, Automotive, 2, 4-Wheelers, or other product-led sales environments with dealers/distributors. • Exposure to dealer/distributor network development or sales operations supporting a field sales org. • Strong execution discipline: trackers, WBR cadence, follow-through, stakeholder management, and escalation with clarity. • Comfort with numbers: funnel math, forecasting basics, Excel/Google Sheets dashboards. • Willingness to be based in Hyderabad with travel across India as needed. Not a fit if… • Your experience is only internal PMO/consulting with no product sales exposure. • You dislike follow-ups, owner-chasing, or operating in cadence-heavy environments. Strong Plus • Hands-on dealer onboarding/activation experience (from interview/onboarding to first order/revenue). • Experience in hardware-led businesses: robotics, automation, industrial equipment, Agri machinery. • MBA (Top-15 preferred) or equivalent high-performance background with relevant experience. Job Types: Full-time, Permanent Pay: Up to ₹900,000.00 per year Benefits: • Food provided • Health insurance • Provident Fund Application Question(s): • Do you have 5–9 years of field sales experience in farm equipment, tractors and implements, agri machinery, irrigation, or rural B2B2C markets? • Do you hold an MBA (Top-15 preferred) or have an equivalent high-performance background with relevant experience? • Are you uncomfortable with frequent follow-ups, owner-chasing, or operating in cadence-driven environments? Work Location: In person

Requirements

• Pipeline Management
• Sales Exposure
• Dealer Network Expansion

Qualifications

• MBA preferred (Top-15 preferred, not mandatory)

Preferred Technologies

• Pipeline Management
• Sales Exposure
• Dealer Network Expansion

Benefits

• Food provided
• Health insurance
• Provident Fund

About the company

FarmRobo is a robotics company scaling real-world robotic systems.