Senior Role – AI Growth Performance Marketing

About the job

St. Fox is expanding its footprint in the global cybersecurity market. We are moving beyond traditional digital marketing and entering the era of AI-First Discovery. We are seeking a seasoned professional with a minimum of 5 years of experience to lead our Performance Marketing and Content Strategy. You will not just be running ads; you will be pioneering Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure St. Fox dominates the results of AI search engines (ChatGPT, Perplexity, Gemini, etc.) as effectively as traditional Google search. Key Responsibilities: • Next-Gen Search Strategy (GEO & AEO): Shift our organic strategy from "Keywords" to "Answers." Optimize content structures so that Large Language Models (LLMs) cite St. Fox as the primary authority in AI Security. • Performance Marketing & Lead Gen: Manage global campaigns with a focus on high-intent B2B leads. Utilize Agentic AI tools to automate lead scraping, qualification, and initial outreach. • Scientific A/B Testing: rigorous testing of landing pages, ad copy, and creative formats. You must rely on data, not intuition, to lower CAC (Customer Acquisition Cost). • Global Content Architecture: Oversee the creation of technical content that appeals to global markets (US/EU). Ensure content is structured for AISO (AI Search Optimization) to capture voice and conversational queries. • Analytics & Attribution: Build dashboards that track not just clicks, but engagement within AI-driven ecosystems. Skills and Qualifications: • Experience: Minimum 5+ years in Digital Marketing, Growth Hacking, or Performance Marketing. • Location: Must be based in or willing to relocate to Pune (This is a strictly Onsite role). • Technical Proficiency: Deep understanding of the transition from SEO to AEO/GEO. • Hands-on experience with Agentic AI workflows (e.g., AutoGPT, AI agents for CRM, automated outreach sequences). • Mastery of A/B testing tools (Google Optimize, VWO, or similar). • Domain Knowledge: Experience in B2B Tech or Cybersecurity markets is highly preferred. You must understand how to sell trust and technical expertise. • Mindset: You are a "Full-Stack Marketer" you can write the strategy, set up the technical tools, and analyze the P&L of your campaigns. What We Offer: • High-Growth Domain: Cybersecurity is recession-proof, and AI Security is the fastest-growing vertical within it. • Leadership Opportunity: As a senior hire, you will have the autonomy to shape the marketing stack and strategy for a global consultancy. How to Apply: Interested candidates should submit a detailed resume outlining their qualifications and experience relevant to the role applied for. Applications should be sent via our careers portal or to hr@stfox.com St. Fox is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Qualifications

• Minimum 5 years in Digital Marketing
• Growth Hacking
• or Performance Marketing