Senior Specialist, Marketing

About the job

Who is Mastercard? Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Overview We are seeking a Senior Specialist, Marketing, to join our Global Business Solutions Center team. This role will partner with Global & Regional Marketing teams to providing data-driven insights and marketing enablement to shape, optimise, and execute effective marketing strategies. The role focuses on translating campaign performance, owned-channel data, usage insights, and competitive intelligence into actionable recommendations that inform marketing strategy and planning. In parallel, the role operates as a subject matter expert (SME), enabling marketing teams through best practices, optimisation frameworks, and execution support to drive marketing excellence at scale. Role • Partner with Consumer and Product Marketing teams to deliver insights from campaign performance, platform usage, and market intelligence, informing marketing strategy and planning. • Analyse owned marketing data, campaign results, and usage trends to identify performance drivers, gaps, and optimisation opportunities. • Integrate competitive and market intelligence to contextualise performance and support data-driven strategic decision-making. • Act as a marketing subject matter expert (SME), enabling regional and functional marketing teams with best practices, frameworks, and optimisation recommendations. • Support marketing planning and execution by optimising campaign approaches, channel strategies, and platform utilisation. • Enable optimisation and fulfilment across platforms, offers, and campaigns, including agency coordination, approvals, and governance processes as required. • Drive consistency, quality, and efficiency across marketing delivery through standardisation, process improvement, and operational discipline. • Partner with analytics, product, sales, and technology teams to ensure insights are accurate, actionable, and aligned to business objectives. • Develop high-impact presentations, performance readouts, dashboards, and executive summaries that clearly articulate outcomes, learnings, and recommendations for senior stakeholders. All About You The ideal candidate for this position should have: • Proven experience influencing Consumer and Product Marketing strategies using campaign performance, usage data, and market intelligence. • Strong analytical capability, with the ability to translate complex data into clear, actionable insights and recommendations. • Exceptional presentation and executive storytelling skills, with experience building concise, high-impact decks for senior stakeholders. • A strong marketing SME mindset, enabling and optimizing marketing plans across regions, functions, or product portfolios. • Hands-on experience supporting end-to-end marketing execution, including platforms, campaigns, agencies, approvals, and governance. • A solution-oriented, continuous improvement mindset, focused on improving marketing processes, operating models, and execution quality.

Requirements

• Analytical skills
• Market Intelligence
• Campaign Performance
• Project Management

Preferred Technologies

• Analytical skills
• Market Intelligence
• Campaign Performance
• Project Management

About the company

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere.