SEO Specialist

About the job

Key Responsibilities: • Develop and execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to the website. • Perform keyword research to identify high-potential keywords and integrate them into website content, meta tags, and headers. • Conduct SEO audits to identify technical issues and recommend on-site optimizations for better search engine performance. • Collaborate with the content team to create and optimize SEO-friendly content aligned with keyword strategies. • Manage and optimize off-site SEO efforts, including link-building campaigns and partnerships to enhance domain authority. • Monitor and analyze website traffic, search rankings, and user behavior using SEO and analytics tools. • Stay updated with search engine algorithm changes, industry trends, and SEO best practices, adjusting strategies as needed. • Provide regular SEO performance reports, insights, and recommendations to marketing teams and senior management. • Work closely with web developers, designers, and content creators to implement SEO recommendations. • Collaborate with marketing to ensure SEO strategies align with overall marketing goals. • Identify and resolve technical SEO issues such as crawl errors, duplicate content, and site speed. • Research and implement emerging SEO trends, including voice search optimization and mobile-first indexing. • Monitor competitor SEO strategies and market trends to maintain a competitive advantage.

Requirements

• SEO Strategy
• Keyword Research
• Content Optimization

Preferred Technologies

• SEO Strategy
• Keyword Research
• Content Optimization