Shopify E-commerce Web Developer

About the job

Role overview Insole Crew is looking for a Shopify E-commerce Web Developer to own, optimise, and continuously improve our sneaker and streetwear storefront on Shopify. The role focuses on theme customisation, performance, CRO, and seamless integrations that deliver a premium, mobile‑first shopping experience to Indian sneakerheads. Key responsibilities • Design, develop, and maintain a high‑performance Shopify storefront for sneakers, streetwear, and accessories, aligned with Insole Crew’s brand and visual identity. • Customise and extend existing Shopify themes using Liquid, HTML, CSS, and JavaScript to improve UX, PDPs, PLPs, and checkout flows. • Implement responsive, mobile‑first layouts and micro‑interactions to maximise engagement and conversions across devices. • Integrate, configure, and troubleshoot third‑party Shopify apps (reviews, wishlist, upsell, shipping, payments, analytics, marketing automations, etc.). • Collaborate with design, marketing, and operations teams to implement new features (drops pages, launch timers, size guides, lookbooks, campaigns, etc.). • Optimise store speed, Core Web Vitals, and technical SEO (site structure, schema, meta tags, redirects, image optimisation). • Set up and maintain tracking for Meta, Google Analytics, and other marketing pixels/tags to enable performance marketing and attribution. • Build and refine cart, checkout, and post‑purchase flows to improve conversion rate, AOV, and repeat purchase behaviour. • Ensure robust implementation of payment gateways, security best practices, and compliance with Shopify standards. • Diagnose and fix bugs, theme conflicts, and app issues quickly with minimal downtime. • Stay up to date on Shopify updates, ecosystem apps, and ecommerce UX best practices relevant to sneaker and streetwear stores. Required skills and experience • Proven experience developing and maintaining Shopify stores (portfolio or live links required). • Strong front‑end skills: Liquid, HTML5, CSS3/SCSS, JavaScript (and preferably a JS framework for advanced interactions). • Hands‑on experience with Shopify theme customisation, sections, metafields, filters, and dynamic content. • Experience integrating and configuring Shopify apps for reviews, UGC, loyalty, upsells, search, and merchandising. • Solid understanding of e-commerce UX, CRO principles, and best practices for PLPs/PDPs, cart, and checkout. • Knowledge of technical SEO and performance optimisation for Shopify. • Familiarity with version control (Git) and modern development workflows. • Strong problem‑solving skills, attention to detail, and ability to work in a fast‑moving D2C environment.

Requirements

• Shopify development
• Liquid
• HTML5
• CSS3
• JavaScript
• e-commerce UX
• CRO principles
• SEO

Preferred Technologies

• Shopify development
• Liquid
• HTML5
• CSS3
• JavaScript
• e-commerce UX
• CRO principles
• SEO

About the company

Insole Crew is a fast-growing Indian sneaker and streetwear destination, focused on delivering 100% authentic, limited-edition sneakers and premium apparel to a passionate community.