Social & Digital Media Marketing Executive

About the job

Job Summary We are hiring a Social & Digital Media Marketing Executive to drive lead generation and brand visibility through digital platforms. The role focuses on executing high-performance campaigns across social media and paid channels. Key Responsibilities • Plan and execute social media campaigns (Facebook, Instagram, YouTube, LinkedIn) • Run and optimize paid ads (Meta Ads, Google Ads) for lead generation • Generate daily qualified leads and improve conversion rates • Create engaging content (posts, reels, ad creatives, captions) • Monitor campaign performance (CPL, ROI, CTR, conversions) • Coordinate with sales team to improve lead quality • Track trends and implement growth strategies Key Skills (Important for Naukri Search Ranking) Digital Marketing, Social Media Marketing, Lead Generation, Facebook Ads, Instagram Ads, Google Ads, Performance Marketing, Campaign Management, SEO, SEM, Content Marketing, Analytics Requirements • 2–5 years of experience in digital marketing • Hands-on experience in paid ads & lead generation campaigns • Strong understanding of social media platforms and algorithms • Analytical mindset with data-driven decision making • Good communication and execution skills