Social Media Marketing Expert

About the job

Role Description We are looking for a results-driven Social Media Marketing Expert with a heavy focus on Performance Marketing (Meta Ads). You will be responsible for managing and scaling two diverse in-house portfolios: 1. E-commerce: Driving high-volume sales for a premium lifestyle apparel and accessories brand. 2. SaaS: Increasing subscriber acquisition and user growth for a specialized digital service application. This is not a generalist role; we need a specialist who understands how to turn ad spend into measurable revenue and user growth. Key Responsibilities • Meta Ads Management: End-to-end execution of Facebook and Instagram ad campaigns, from audience research and setup to daily optimization and scaling. • Sales & Conversion Focus: Achieve specific ROAS (Return on Ad Spend) targets for our e-commerce brand and lower CPA (Cost Per Acquisition) for our SaaS platform. • Budget Management: Confidently manage and scale significant daily budgets while maintaining performance efficiency. • Strategy & Creative Direction: Collaborate with the creative team to develop high-converting ad copies and visual assets. • Data Analysis: Monitor deep-funnel metrics and provide weekly reports on sales, subscriber growth, and overall ROI. Qualifications • Proven Track Record: At least 3–5 years of experience specifically in Meta Ads, with a portfolio showcasing successful sales growth for e-commerce and lead/subscriber gen for SaaS. • Big Budget Experience: Demonstrated experience managing and scaling large-scale ad budgets effectively. • Advanced Meta Expertise: Mastery of Meta Business Suite, Pixel tracking, CAPI, A/B testing, and Advantage+ campaigns. • Analytical Mindset: Proficiency in Google Analytics and other attribution tools to track the user journey from click to conversion. • Strong Communication: Ability to explain complex marketing data in clear, actionable insights. How to Apply If you are a Meta Ads wizard who thrives on seeing real-time sales and subscriber growth, we want to hear from you. Please apply with your updated resume and a brief summary of the largest budget/ROAS you have managed.

Requirements

• Meta Ads
• performance marketing
• data analysis
• budget management
• creative direction

Preferred Technologies

• Meta Ads
• performance marketing
• data analysis
• budget management
• creative direction