Social Media Marketing Specialist

About the job

Roles and Responsibilities • Develop and execute comprehensive social media marketing strategies to increase brand awareness, engagement, and conversions. • Manage multiple social media platforms (Facebook, Instagram, Twitter) by creating content calendars, scheduling posts, responding to comments/ messages, analyzing performance metrics. • Collaborate with cross-functional teams (creative designers, copywriters) to develop high-quality visual assets for digital campaigns. • Monitor industry trends in online marketing and stay up-to-date on best practices to continuously improve campaign effectiveness. • Analyze campaign results using analytics tools like Google Analytics to optimize future campaigns.