Sr. Executive Digital Marketing

About the job

Job Description: We are having an opening for the position of Sr. Executive Digital Marketing for a reputed Company at the Dombivli East location. Responsibilities • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize the user experience • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Instrument conversion points and optimizes user funnels • Collaborate with agencies and other vendor partners • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements: • BS/MS degree in marketing or a related field • Proven working experience in digital marketing • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) • Working knowledge of ad serving tools (e.g., DART, Atlas) • Experience in setting up and optimizing Google AdWords campaigns • Working knowledge of HTML, CSS, and JavaScript development and constraints • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing and measurement

Qualifications

• BS/MS degree in marketing or a related field