Sr. Executive - Performance Marketing

About the job

Sr. Executive - Performance Marketing (2+ Years Experience) Roles and Responsibilities: • Assist with and eventually take ownership of a variety of paid media efforts across Google Ads such as keyword expansion, bid optimization, campaign strategy, ad copy testing, remarketing, and more. • Should have working experience in paid social media like YouTube, Facebook, Twitter, LinkedIn. • Launch & scale growth marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization) • Report on campaign efforts (Conversions, Qualified Leads, A/B tests, etc.) • Research & explore new channels to expand marketing efforts • Take a data-driven approach to campaign optimization while also understanding the importance of brand building & becoming an industry leader • Facilitate industry partnership media buys (audience targeting, asset delivery, etc.) • Keep up with the latest in digital marketing (trends, new platforms, privacy, etc.) Desired Candidate Profile: • 2+ years experience with lead/demand generation at a digital marketing agency, in tech, or B2B and B2C. • PPC Experience - Paid Search / SEM (Google Ads + Editor, Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc. • Ability to blend quantitative data with qualitative data to optimize campaign performance. • Implement A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc) • Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign goal alignment • Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Requirements

• Google Ads
• PPC
• Social Media Marketing

Qualifications

• Degree in Marketing or relevant field

Preferred Technologies

• Google Ads
• PPC
• Social Media Marketing

Benefits

• Health insurance
• Provident Fund
• Work from home