Sr Marketing Automation Specialist

About the job

Role Overview: You are being offered the opportunity to join Commvault as a Sr Marketing Automation Specialist. In this role, you will support the execution of digital and field activities in the region by managing a workspace within the marketing automation platform (Marketo) and providing services to both the global marketing automation team and theatre-level stakeholders. Key Responsibilities: - Manage and execute requests from cross-functional digital marketing teams, including developing event programs, executing nurture campaigns, and implementing digital tactics. - Analyze campaign performance, conduct A/B testing, and provide insights for optimization. - Be familiar with end-to-end campaign setup, including email creation, landing page development, and form template builds. - Extract data from various sources to enhance target lists. - Drive best practices in email governance and marketing automation utilization. - Ensure database integrity and compliance with local data privacy regulations. - Collaborate with broader marketing teams to execute a seamless lead journey for the region. - Liaise with internal clients to understand business objectives and provide data-driven recommendations. - Schedule marketing automation program level reporting and recurring meetings with regional marketers. - Troubleshoot CRM integration and data synchronization issues. - Measure list efficiency, suggest improvements based on metrics, manage the regional email calendar, and A/B test email tactics for optimization. - Utilize Power BI Databases, understand AI/ML concepts for evaluating vendor tools and automation features, and ensure ethical use of AI in operations. - Leverage AI-powered tools to enhance campaign performance, apply AI-driven insights for decision-making, and collaborate with cross-functional teams to identify AI opportunities for efficiency.

Requirements

• Digital Marketing
• Campaign Management
• Analytical Skills

Qualifications

• 5+ years of experience in a B2B marketing organization
• Marketo Certified Expert preferred
• Good working knowledge of HTML and CSS

Preferred Technologies

• Digital Marketing
• Campaign Management
• Analytical Skills

Benefits

• Health check-ups
• Tuition reimbursement
• Personal accident cover

About the company

Commvault (NASDAQ: CVLT) is a leader in cyber resilience, empowering customers to recover from cyberattacks and keep data safe. For over 25 years, more than 100,000 organizations have relied on Commvault for data protection. The company offers continuous professional development, an inclusive company culture, and various benefits such as health check-ups, tuition reimbursement, and personal accident cover.