Sr. Paid Media Specialist

About the job

About Search Ally Agency Search Ally Agency is a leading white-label digital marketing service provider for marketing agencies. We specialize in SEO, PPC, social media marketing, content strategy, web development, and analytics. With over 12 years of experience, we empower agencies by enhancing their service offerings and delivering exceptional client results through data-driven strategies and cutting-edge technologies. Role Overview We are looking for a Sr. Paid Media Specialist with 4+ years of experience to lead and optimize paid media campaigns, performance tracking, and lead management. The ideal candidate will have strong analytical skills, hands-on expertise in digital marketing platforms, and a data-driven approach to achieving business objectives. Key Responsibilities • Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others. • Track and analyse lead flow, improve conversion rates, and ensure maximum return on investment. • Utilize Google Analytics, Google Tag Manager, and other tracking tools to measure campaign effectiveness. • Develop and manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter. • Optimize ad spend to ensure cost efficiency and maximize conversions. • Conduct A/B testing for ad copy, landing pages, and audience segmentation to drive continuous performance improvements. • Stay updated with industry trends, emerging tools, and competitor strategies to refine marketing approaches. Required Skills and Experience • 4+ years of experience in digital marketing, with a focus on paid media and lead management. • Expertise in Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms. • Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and conversion tracking. • Experience in lead management, CRM tools, and performance tracking. • Excellent written and verbal communication skills, including strong presentation skills. • Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.

Requirements

• Paid Media Management
• Analytics
• Lead Management

Qualifications

• MBA
• BTech
• Degree in Marketing or related field

Preferred Technologies

• Paid Media Management
• Analytics
• Lead Management

Benefits

• As per industry standards