Sr. Performance Marketing Specialist

About the job

Scope of Work: Sr. Performance Marketing Specialist (Meta Ads, Google Ads, & Ad Creatives Strategies - D2C Ecommerce) Key Responsibilities: • Run Meta (ASC, Broad, TOF/MOF/BOF) & Google (Search, PMax, YouTube) campaigns • Focus on incremental reach (CPI-R), not just CPA • Set up Pixel, CAPI, Enhanced Conversions & full-funnel tracking • Measure what matters: Contribution margin, LTV & baseline revenue • Work with brand & creative team to build brand-led conversion ads • Setup Full-proof Attribution Setup • Help design, brief, or review ad creatives in collaboration with the design team. • Assist in managing and optimizing D2C stores (mainly Shopify-based) • Research competitor D2C strategies and consumer trends to offer actionable insights. • Collaborate cross-functionally with content, creative, and paid media teams. What you’ll learn & implement: • Think like a D2C Brand Owner • Drive impact at CM2 profitability level • Build a system where ads grow baseline (organic + direct) revenue • Work with a high-caliber brand strategy & creative team • Learn how to acquire customers while building brand equity. Because: • The best brands don’t just buy customers, they’re chosen • And that shows up in higher margins + higher LTV.