User Acquisition Performance Marketer

About the job

As an experienced and accomplished User Acquisition performance marketer at Zynga, you will be responsible for managing large-scale advertising campaigns to acquire users for Zynga’s growing mobile portfolio. Your role will involve leveraging Paid Social Channels, Ad Networks, and DSPs to scale marketing efforts, identifying and developing mobile acquisition strategies, and collaborating with engineering and machine learning engineers to enhance internal tools. Your analytical skills will be essential in managing multiple priorities and delivering outstanding execution, making a direct impact on the business's growth. Key Responsibilities: - Create and manage new user acquisition and retargeting campaigns on paid social platforms such as Facebook, Google, Snapchat, and TikTok, as well as ad network platforms like Unity, Applovin, and Vungle - Lead optimization efforts across creative, geo, platform, and channel to maximize returns, scale products, and deliver performance at scale - Develop relationships with advertising partners and networks to test new traffic sources - Conduct industry research and present actionable findings - Collaborate with engineers and ML engineers to identify opportunities for automation and process improvements - Drive innovation on game division level investments - Support the creative direction of advertising asset needs to ensure top performance Qualifications Required: - 4-6 years of experience managing mobile growth marketing campaigns - Experience managing marketing campaigns with Facebook, Google, Apple, Paid Social, and other ad networks and DSPs - Experience in using advanced and privacy-safe mobile measurement approaches such as SKADnetwork, Google Privacy Sandbox, and Media Mix tools is a plus - Blend of creativity and metrics-driven approach to problem-solving - Experience managing seven-figure marketing budgets - Experience scaling UA campaigns worldwide - Passion for mobile games is a must - Strong Excel and SQL skills required - Strong analytical and reporting skills - Passion for and experience with using emerging technologies - Collaborative personality that thrives in a highly cross-functional, cross-cultural environment - Ability to prioritize and meet deadlines in a fast-paced environment - Comfortable working in a fast-paced and highly dynamic environment Join Zynga and be part of a world-class benefits package that supports and balances the needs of the team. Zynga is proud to be an equal opportunity employer, committed to creating and celebrating diverse thoughts, cultures, and backgrounds within the organization. Employment is based on substantive ability, objective qualifications, and work ethic without discrimination based on various characteristics.

Requirements

• User Acquisition
• Paid Social Marketing
• Analytics
• Campaign Management
• Collaboration

Preferred Technologies

• User Acquisition
• Paid Social Marketing
• Analytics
• Campaign Management
• Collaboration

About the company

Zynga is a leading provider of social game services and is known for developing some of the most popular social games in the world.